*cough*
REAL ANSWER!
Dragon Ball Z contained a lot more action and excitement than Dragon Ball, and fans liked it a lot more (as shown from consumer reaction in Japan). Therefore, when it was dubbed, DBZ was released outside of japan FIRST, then Dragon Ball was released later.
It also works under the Star Wars principle.....start the series midway through the storyline, THEN go back and tell everyone how it led up to that point.
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